DRDA | Marketing Communications & Event Collateral

Pricing Guide

To provide a meaningful quote for a project’s communications and event collateral requirements, DRDA requires detailed information about each component. In the absence of specifics, the following pricing guide provides cost approximations for typical event collateral. Estimates are for uncomplicated straightforward work. Complexity and scope creep will add to the time and therefore the cost involved. A more accurate quote can be provided for specific design, layout, production and communications services, when actual requirements and expectations have been more fully clarified.  

 

  Design & Layout      $75/hr

Estimated time to design, layout and prepare for production and output

Branding Assets

  • Logo (if required)   |  35 hrs
  • Event ID, Look & Feel  |  6 hrs    
  • Banner/Document Heads  e. g. stationery, email, signature block, social media, mobile app, name badges |  2 hrs    

Banners—Web

  • Banner— One Large  e.g. homepage, hero, site section banners  |  4 hrs     
  • Banner— One Medium   |  2 hrs
  • Banner— One Small   |  2 hrs

Publications   e.g. conference & event programs, sponsorship prospectus, brochures, newsletters

  • Booklet        4-pg   |   10 hrs
  • Booklet      20-pg   |   40 hrs
  • Booklet        8-pg   |   18 hrs
  • Booklet      24-pg   |   48 hrs
  • Booklet      12-pg   |   26 hrs
  • Booklet      28-pg   |   56 hrs
  • Booklet      16-pg   |   32 hrs
  • Booklet      32-pg   |   64 hrs

One-Pagers   e.g. fact / info sheets, flyers, promo sheet, adverts, communiqués

  • One 1-pager, one-sided   |  3 hrs
  • One 1-pager, two-sided   |   4.5 hrs

Postcards  |  Menus (Simple)  |  Invitations (Simple)

  • One ½ page, one-sided   |  2 hrs
  • One ½ page, two-sided   |  3 hrs

Signage (Print)

  • Signage—One Large/Tall.   Banner—rigid in a stand, a retractable pullup/popup, etc.  |  4 hrs
  • Signage—One Medium.   Easel—e.g. coroplast, foamcore, sits on an easel  |  2 hrs
  • Signage—One Small (simple).  TableTop—self standing w. easel-back, sits on a table)  | 0.5 hrs
  • Signage—One Small (Dense).  TableTop—self standing w. easel-back, sits on a table)  |  2 hrs

Slides | Slide Decks

  • Slides—One Branded slide master   |  1 hr    
  • Slides—Single event slide   |  1 hr  e.g. general, welcome, walk-in, walk-out, sponsor logo
  • Slides—Logo Loop   |  3+ hrs   (3 hrs +10 mins per sponsor logo)  (brand master, welcome, allspons, individ sponsor logo slides, transitions, timing)
  • Slides—Program/Presenter Deck—one slide–simple   |  0.5 hrs
  • Slides—Program/Presenter Deck—one slide–dense   |  1 hrs

Forms   Straightforward from fully realized text content

  • Form—one-page, one-sided   |  3 hrs
  • Form—one-page, two-sided   |  4.5 hrs

Table Cards  |  Tickets  |  Name Badges   e.g. place/tent/table cards, name plates, tickets

  • Table card | ticket   |  1 hrs

 

 

  Signage—Ballpark Printing Estimates    March 2022

Printing costs will depend on the printer providing the service/product and any one of a number of other details (such as quality, features, size, quantity), but generally speaking, you can expect to pay (before taxes):

  • $95  | to print one, single-sided  24" x 36" corrugated plastic Easel Sign (from supplied camera-ready artwork)
  • $98  | to print one, single-sided  24" x 48" corrugated plastic Easel Sign (from supplied camera-ready artwork)
  • $255  | to print one, single-sided  33" x 79" Pullup Banner Insert (from supplied camera-ready artwork)
  • $224  | for one Pullup Banner Insert Display Stand and Travel Bag.

 

  Communications Management     $75/hr

  • Event Communications & Promotion—Marketing Communications Strategy  |  3 to 10 hrs
  • Event Collateral and Marketing Communications—Editorial/Content Calendar—Develop  |  3 to 10 hrs
  • Event Collateral and Marketing Communications—Editorial/Content Calendar—Manage  |  2 hrs/mo    
  • Materials intake, DAM and Production Coordination  |  7 hrs  (Basic—12-pg program, 3 signs, 1 one-pager)

 

  Website Options     $75/hr

  • Retool/Update an Existing Site, or Event Section web page(s)  |  4 to 14 hrs
  • Content Development, Posting, Updates, etc.  |  on the clock, as required
  • New stand-alone site—Design and Build  |  Flat Rate for Foundation Build:  $5,000
  • New stand-alone site—Routine Site Maintenance and System updates   |  3 hrs/mo    
  • New stand-alone site—Post-build additions/changes to site architecture/design functionality | on the clock

 

  Writing & Editing  

@ $1.00/wd    250 wds = $250  |  500 wds = $500  |  750 wds = $750  |  1,000 wds = $1,000

 

  A Typical Communications Collateral Rollout Includes:  

  • Branding Assets—Event ID, look and feel; logo (if required); banner/doc heads
  • Event Website—Build (or update existing site)
  • Event Website—Content maintenance/management
  • Save-the-date Postcard/Notification
  • Sponsorship Opportunities Prospectus
  • Exhibitor Prospectus (if exhibitors are involved)
  • Promotional Collateral (e. g. info sheets/fliers, eblasts, notifications, banners, ads)
  • Preliminary Program—web
  • Full Program—web, digital and print
  • Exhibitor Directory/Show Guide (if exhibitors are involved)—web, digital and print
  • Function Collateral—e. g. function-specific programs, menus
  • Signage—directional, room ID, and sponsor recognition signage
  • Screen Collateral—e. g. logo loops, sponsor recognition slides, speaker ID slides, program decks, event branding and content slides—for, e. g. plenary, breakout, breakfast, luncheon, sponsor and other function screens.
  • Name Badges
  • Mobile app (if using) setup and management.